Au Vodka – Flavours, Prices, Owner & Where to Buy 2025
Au Vodka has become one of the most recognisable British spirit brands in recent years, thanks in large part to its distinctive gold bottles and an expanding lineup of flavours. The brand markets itself as an ultra-premium vodka, using a five-times distillation process and high-quality English grain. This guide covers who owns Au Vodka, what the different flavours cost, where to buy them, and whether the brand’s claims hold up under scrutiny.
The Welsh-born brand has grown rapidly since its launch in 2015, moving from a niche independent spirit to a fixture on Tesco shelves and in some of the UK’s largest online retailers. With flavours ranging from Sticky Toffee to Blue Raspberry, the range now includes more than a dozen variants across bottle and can formats.
Understanding the pricing, ownership, and flavour profiles can help shoppers decide whether Au Vodka lives up to its premium billing. Below is a breakdown of everything currently known about the brand, based on official sources, retailer listings, and press reports.
Who Owns Au Vodka? The Story Behind the Gold Bottle
Au Vodka was founded in 2015 by Charlie Morgan and Jackson Quinn. Both co-founders are based in Wales, and the brand was initially developed in Swansea before expanding nationally. Charlie Morgan is listed publicly as Managing Director and Co-Founder, with his LinkedIn profile confirming both roles.
According to a WalesOnline report, both Morgan and Quinn were each worth roughly £40 million as the brand expanded. The article describes how the pair started the business and grew it from a small operation into a nationally distributed vodka brand. The Whisky Shop also lists the brand as being founded in 2015 by Jackson Quinn and Charlie Morgan.
Is Au Vodka a British brand?
Yes. Au Vodka is a British ultra-premium vodka brand. It was founded in Wales and remains UK-based. The company uses high-quality English grain and fresh spring water in its production process. The brand’s gold bottles are part of a deliberate luxury positioning that ties back to British heritage.
Au Vodka is co-owned by Charlie Morgan and Jackson Quinn, who founded the brand in 2015. Charlie Morgan is the Managing Director. The brand is headquartered in Wales and operates as a UK-registered entity.
How Much Does Au Vodka Cost? (Price & Where to Buy)
Prices for Au Vodka vary significantly depending on the retailer and the specific flavour. The most reliable data point for a single flavour comes from Tesco, which sells Au Vodka Flavoured Spirit – Strawberry Burst 70cl for £33.50, or £47.86 per litre. This price was current at the time of research and reflects Tesco’s standard supermarket pricing.
Other retailers show a wider spread. At Master of Malt, Blue Raspberry 70cl is listed at roughly £28.50. At Very, the same flavour is closer to £37.99. Champagne One lists it at £33.95, meaning shoppers can pay up to £10 more depending on where they buy. Au Vodka’s own French site lists Blue Raspberry 70cl at €39.99, while the Australian site shows $69.99, indicating international price variation as well.
Overview grid: Au Vodka flavour selection
| Flavour | ABV | Price (70cl, approx) | Where to buy |
|---|---|---|---|
| Original | 40% | £28–£35 | Multiple retailers |
| Blue Raspberry | 40% | £28.50–£37.99 | Master of Malt, Very, Tesco |
| Strawberry Burst | 40% | £33.50 | Tesco |
| Sticky Toffee | 40% | £30–£35 | Select retailers |
| Black Grape | 40% | £30–£35 | Select retailers |
| Green Watermelon | 40% | £30–£35 | Select retailers |
| Pineapple Crush | 40% | £30–£35 | Select retailers |
Does Tesco sell Au Vodka?
Yes. Tesco stocks at least one Au Vodka flavour: Strawberry Burst 70cl at £33.50. Whether other flavours are available in-store or online depends on local stock levels. The Tesco listing is a strong indicator that the brand has secured mainstream supermarket distribution.
What Flavours Does Au Vodka Offer? (Full Range Guide)
Au Vodka’s product lineup includes the original vodka and at least nine flavoured variants. The full list, sourced from the brand’s own flavour page and multiple retailer listings, includes Blue Raspberry, Sticky Toffee, Strawberry Burst, Red Cherry, Green Watermelon, Pineapple Crush, Bubblegum, Pink Lemonade, Fruit Punch, and Black Grape.
The brand also offers a separate range of cans for ready-to-drink convenience, which are marketed alongside the bottled variants. The flavour range leans heavily toward sweet, candy-inspired profiles rather than traditional botanical or citrus vodkas.
What does Au Vodka Toffee taste like?
Au Vodka’s Sticky Toffee flavour is described as a dessert-style vodka with a rich, caramelised sweetness. It is positioned as a standalone sipping option or a mixer for warm cocktails. No formal tasting notes are available from the brand itself, but the description on retailer pages suggests a heavy toffee forward with a smooth finish.
Among Au Vodka’s most distinctive variants is Sticky Toffee. As with many dessert-style flavoured vodkas, the sweetness level is high. It is not a traditional vodka in the neutral sense, but a spirit drink designed for those who prefer sweeter profiles.
What are the best Au Vodka cans?
Au Vodka sells a separate line of canned ready-to-drink products. The most commonly listed can flavours include Blue Raspberry, Strawberry Burst, and Watermelon. These are typically lower ABV than the full-strength bottled versions and are intended for convenience consumption. Pricing per can varies by retailer and pack size.
Is Au Vodka Gluten Free? (Tasting Notes & Strength)
Most vodkas, including Au Vodka, are naturally gluten-free when made from grains or potatoes, because the distillation process removes gluten proteins. However, Au Vodka does not prominently display a gluten-free certification on its official materials. Shoppers should check the specific bottle labelling if gluten content is a concern, particularly for flavoured variants where additives may be introduced post-distillation.
The alcohol percentage of Au Vodka is standard at 40% ABV for both the original and the flavoured range. Some flavour variants may vary slightly, but 40% is the baseline across the most commonly listed products.
While distillation usually removes gluten, flavoured vodkas can sometimes reintroduce gluten-derived ingredients in the flavouring process. If you have a medical need for strict gluten-free certification, check the individual flavour’s label or contact the manufacturer directly.
Key insights about Au Vodka
- Au Vodka is owned by entrepreneur Charlie Morgan, co-founder of the brand
- The brand uses five-times distillation as a core marketing claim for ultra-premium positioning
- Tesco sells selected Au Vodka flavours at £33.50 for a 70cl bottle
- The product range spans fruit, candy, and toffee profiles across 10+ variants
- Cans are sold as a separate, lower-ABV ready-to-drink line
Au Vodka Brand Timeline
- 2015 – Au Vodka launches as a British ultra-premium vodka brand, founded by Charlie Morgan and Jackson Quinn
- 2017 – Brand expands distribution to UK supermarkets including Tesco
- 2020 – Au Vodka introduces can format for ready-to-drink convenience
- 2022 – Launches the Sticky Toffee flavour variant
- 2024 – Brand reaches multi-million pound valuation; continues UK expansion
What Is Certain and What Remains Unclear About Au Vodka
| Established information | Information that remains unclear |
|---|---|
| Au Vodka is owned by British entrepreneurs Charlie Morgan and Jackson Quinn | Exact sales figures or full ownership breakdown are not public |
| The vodka is five times distilled | Whether all flavours are bottled at exactly 40% ABV (most are, but check per variant) |
| Tesco stocks Au Vodka Strawberry Burst 70cl at £33.50 | Whether Tesco will stock other flavours consistently in the future |
| Flavours include Toffee, Blue Raspberry, Grape, Watermelon | Exact pricing per flavour across all retailers is not standardised |
| Brand uses gold-colored bottles | Full ingredient lists for every flavour are not always published online |
How Au Vodka Positions Itself in the Market
Au Vodka sits in the ultra-premium segment, competing with established international names such as Grey Goose and Belvedere. The brand emphasises its five-times distillation and gold filtration process, which it says creates a smoother taste. Whether “ultra-premium” is a regulated term in the UK spirits industry is debatable; it functions largely as a marketing label rather than a legally defined standard.
The brand’s use of high-quality English grain and fresh spring water is consistent with its British heritage messaging. The gold bottle is a deliberate design choice meant to signal luxury and exclusivity, and the brand has invested heavily in visual identity and social media presence to reinforce this positioning.
Sources and Quotes About Au Vodka
“5 Times Distilled for an authentic taste”
— Au Vodka official website
“Combines our award winning 5 times distilled vodka with the finest British raspberries”
— Tesco product page for Strawberry Burst
“Explore vibrant flavoured varieties and premium original vodka”
— Amazon UK product description
Summary: Is Au Vodka Worth the Price?
Au Vodka has built a strong identity through distinctive packaging, a wide flavour range, and a clear luxury positioning. Prices vary across retailers, with Tesco offering one flavour at £33.50 and other shops ranging from £28.50 to £37.99 depending on the variant. The brand’s five-times distillation claim puts it in the premium conversation, but shoppers should compare prices across multiple outlets to find the best deal. For those interested in related product categories, see this Juliette Has a Gun – Perfume Reviews and Buying Guide for another perspective on premium branded goods. You can also explore the Bedside Tables – Size, Style & Price Guide 2025 for a completely different category.
Frequently Asked Questions About Au Vodka
Is Au Vodka suitable for vegans?
Most vodkas are vegan, but check specific flavour labeling as some additives may vary.
Does Au Vodka contain sugar?
Flavoured vodkas may contain added sugar; the Original is typically sugar-free.
Where can I buy Au Vodka outside the UK?
The brand ships to select countries; check auvodka.co.uk for international distributors.
Does Au Vodka offer any non-flavoured options?
Yes. The Original Au Vodka is the unflavoured base product, available in the same gold bottle format.
What is the shelf life of Au Vodka?
Vodka is shelf-stable for years if stored in a cool, dark place. Flavoured variants may lose potency over time.
Can I mix Au Vodka with anything?
Yes. The flavoured variants work well with tonic water, soda, lemonade, or as a base for cocktails.
Does Au Vodka offer gift sets?
Some retailers, including Amazon UK and Threshers, have listed gift sets or multi-bottle bundles in the past. Availability varies.
Is Au Vodka halal-certified?
Au Vodka does not publicly display halal certification on its official website or retailer pages.
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